Search results for "Outils de médiation"
showing 2 items of 2 documents
Impact of Mediation devices on the Museum Visit Experience and on Visitors' Behavioural Intentions
2012
This study draws on the experiential approach and has two main goals: to explore the different dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentions. The authors conduct a qualitative and exploratory investigation to address the following questions: Does the development of such devices affect both experience dimensions and the audience's behavioural intentions? Which components of a museum visit are concerned?
Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?
2015
International audience; Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framework for their research and then suggest a qualitative methodological approach to addressing the issues described in the results.; La conducta del consumidor en los museos de arte parece estar influenciada tanto por la identidad del público y del museo como por el contexto. No se trata de cambiar el contenido del museo, pero …